Ironically, Nvidia start their apology / Q&A post by saying it was “simultaneously the best GPU launch ever and the most frustrating,” although surely a “best ever” launch should mean no hiccups whatsoever. As you may recall, the RTX 3080 quickly sold out when it went on sale last Thursday, with US retailer Newegg reporting it took all of five minutes for their inventory to fly off their digital shelves. Even now there are precious few places where you can actually buy an RTX 3080 without waiting months for more stock to arrive. According to Nvidia, demand for the RTX 3080 “was truly unprecedented” when it launched at the end of last week, and “we and our partners underestimated it”. As for the overall stock situation right now, Nvidia say that the RTX 3080 “is in full production”, but fail to provide a full picture of what that actually means in practice. Instead, all they offer in their apology is this: Nvidia also insists they “have great supply - just not for this level of demand,” which, again, rather runs contrary to the idea of having “great” supply. Either way, they claim they’re “ramping as hard as they can” to get the new RTX 3080 GPUs out the door, and kindly “suggest not buying from opportunistic resellers who are attempting to take advantage of the current situation.” Who’d have thought, eh? Indeed, Nvidia admit even their own store was “overrun with malicious bots and resellers” on the day of release, which also makes you wonder how they can say it’s a “best ever” launch. To combat this in the future - presumably in preparation for the RTX 3090 launch later this week on Thursday September 24th, and the RTX 3070 launch next month, - Nvidia have now moved their store to “a dedicated environment with increased capacity and more bot protection.” Nvidia say they’ve also integrated CAPTCHA at checkout to help weed out those pesky bots and implemented “additional security protections to the store APIs”, although they don’t specify what those protections actually are. As for why those ‘Notify Me’ emails were never sent on time, Nvidia claim they intended these notifications to go out at 6am last Thursday - the time the RTX 3080 went on sale - but “due to the extreme demand and site traffic, we were unable to properly process orders on time.” In a way, it’s not entirely surprising the RTX 3080 launch was such a disaster from a stock point of view. There were already reports weeks beforehand suggesting that it was going to be one of the smallest ever launches for an Nvidia GPU, and that it could be 2021 before the masses would be able to get hold of one. It will be interesting to see if the RTX 3090 and RTX 3070 subsequently fall into the same kind of trouble as the RTX 3080, and I’ll be keeping a close eye on the situation later this week.
